Below-the-line refers to activity that reaches customers directly rather than through mass media — a promoter in a mall, a sampling drive in a housing society, a stall at a trade fair. It is targeted, personal and measurable by the number of real people you engaged.

Yes. Mall management contracts, resident association approvals and any municipal permission needed for public spaces are arranged by us as part of the activation cost.

We do. Promoters are recruited for the profile your brand needs, briefed on your product, uniformed and supervised on ground by our team leader. You are not left managing temporary staff yourself.

Every activity closes with a daily report covering footfall, samples distributed, leads captured and photographs from site. That lets you compare cost per contact directly against your other media.

A single-day, single-location activity is perfectly workable and is often the sensible way to test a concept before committing to a multi-city rollout.