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Electronic Media

Electronic Media

Television, radio and cinema advertising — channel planning, slot buying, spot production and telecast certificates, arranged at negotiated rates.

Reach Millions Through Television, Radio and Cinema

Electronic media still delivers the scale and credibility no other channel matches. Focus Advertising is an accredited buyer across national and regional television networks, FM radio stations and multiplex chains, so you get negotiated slot rates and access to prime inventory that is otherwise blocked out months in advance.

We plan the buy around your audience, not around the channels that happen to have unsold time. Reach and frequency projections are shared before you commit, spots are produced or adapted in-house, and every telecast is backed by a broadcaster certificate so you can verify that each spot ran exactly when it was booked.

A professional video camera recording a musical group performing in a studio

Electronic Media You Can Book with
Focus Advertising

TV COMMERCIALS

Charged per spot, per slot band.

RADIO SPOTS

FM and digital radio campaigns.

CINEMA ADVERTISING

On-screen slots in multiplex chains.

Electronic Media Channels We Handle

This is a modern, professional news studio set.

National TV

Pan-India network buys

A group of people sitting around a camera

Regional TV

State and language channels

black and gray camera tripod

News Channels

Prime-time news bands

a couple of women sitting on top of a couch

GEC Channels

General entertainment

a stadium full of people watching a soccer game

Sports Channels

Live match and league slots

A smiling boy watches kung fu panda.

Kids Channels

Animation and youth blocks

concert photos

Music Channels

Music and lifestyle content

grayscale photo of condenser microphone beside pop filter

FM Radio

Drive-time and RJ mentions

person watching movie

Cinema & Multiplex

Pre-show on-screen slots

turned-on flat screen television

OTT & CTV

Streaming and connected TV

How It Works

STEP 01

Share Your Audience

Tell us who you want to reach, in which markets, and your budget. We build a channel plan.

STEP 02

Approve the Media Plan

You see projected reach, frequency and cost per slot before anything is confirmed.

STEP 03

Produce & Telecast

We produce the spot, release it to the network and send you telecast certificates.

Why Brands Choose Focus Advertising for Electronic Media

25+ Years Trust

Accredited relationships with broadcasters and station networks.

Negotiated Rates

Volume-backed pricing that individual advertisers cannot obtain.

PAN India Network

National, regional and language markets across the country.

Expert Guidance

Slot band advice that protects your budget from wasted airtime.

Fast Turnaround

Spot production and release coordinated within tight deadlines.

Complete Assistance

Planning, production, buying and post-telecast reporting together.

Frequently Asked Questions

Yes, more often than people expect. Regional and niche channels sell airtime at a fraction of national prime-time rates, and off-peak bands on large channels can be very cost-effective. We will show you what your budget realistically buys before you commit.

Yes. We write, shoot, voice and edit spots in-house, and we can also adapt an existing commercial to the durations and technical specifications each broadcaster requires.

Every campaign is closed out with telecast certificates issued by the broadcaster, listing the date and time of each spot. Independent monitoring reports can be arranged for larger campaigns.

Two to three weeks is comfortable for most campaigns. Festive periods, cricket seasons and major events sell out much earlier, so those need to be blocked well ahead.

A spot is your recorded commercial played in a break. An RJ mention is the presenter talking about your brand in their own voice during the show, which usually feels more credible to listeners and works well for local businesses.

Electronic Media Options We Book

• NATIONAL TV SPOTS
• REGIONAL TV SPOTS
• NEWS CHANNEL ADS
• GEC CHANNEL ADS
• SPORTS CHANNEL ADS
• MOVIE CHANNEL ADS

• L-BAND BRANDING
• ASTON BAND
• TICKER BRANDING
• PROGRAM SPONSORSHIP
• SCROLL ADVERTISING
• BUG BRANDING

• FM RADIO SPOTS
• RJ MENTIONS
• RADIO JINGLES
• DRIVE-TIME SLOTS
• CONTEST SPONSORSHIP
• STATION BRANDING

• CINEMA ON-SCREEN
• MULTIPLEX BRANDING
• LOBBY STANDEES
• TICKET BRANDING
• SEAT BRANDING
• TRAILER SLOTS

• TVC PRODUCTION
• JINGLE PRODUCTION
• VOICE OVER
• VIDEO EDITING
• MEDIA PLANNING
• TELECAST REPORTS